How to Create a Stunning Notion Landing Page | A Step-by-Step Guide

Creating a stunning landing page with Notion allows you to leverage its simple, intuitive design to communicate your message.

Whether you're promoting a product, service, or personal brand, Notion's versatile templates and features can help you craft a landing page that looks professional and is easy to customize.

This guide will take you through the step-by-step process of creating a landing page using Notion, from setting it up to optimizing it for the best results.

Table of Contents

1. What is Notion and Why Use It for a Landing Page?
2. Setting Clear Objectives for Your Landing Page
3. Choosing the Right Template or Starting from Scratch
4. Designing Your Landing Page Layout
5. Crafting Compelling Copy for Maximum Impact
6. Incorporating Engaging Visuals
7. Building a Strong Call-to-Action (CTA)
8. Optimizing Your Landing Page for SEO
9. Sharing and Publishing Your Landing Page
10. Tracking and Analyzing Performance

1. What is Notion and Why Use It for a Landing Page?

Notion is a versatile workspace that allows you to take notes, manage tasks, create databases, and more.

It’s often used for personal organization, but with its flexible design options, you can also build highly functional landing pages.

While Notion isn't traditionally seen as a website builder, it provides a flexible solution for creating visually appealing, simple, and functional landing pages.

This makes it ideal for personal projects, portfolios, event registrations, or smaller marketing initiatives.

Why Notion for Landing Pages?

• Ease of Use: Notion's interface is simple and intuitive, allowing even beginners to design and publish a landing page without needing coding skills.
• Customization: With Notion's array of blocks (text, images, videos, buttons, etc.), you have full creative control over your page layout.
• Collaborative: Notion is built for collaboration, so you can easily share your landing page with team members or clients for feedback and improvements.
• Cost-effective: Notion is free to use for individual users and offers a reasonably priced plan for teams, making it accessible to anyone looking to build a landing page on a budget.

2. Setting Clear Objectives for Your Landing Page

Before you start designing, it's essential to understand the purpose of your landing page. Setting clear, actionable goals will guide the layout and messaging of your page.

• Lead Generation: Are you gathering email addresses for a newsletter, webinar sign-ups, or downloads?
• Product Launch or Service Promotion: Are you promoting a new product, software, or service?
• Event Registration: Is the goal to get people to register for an event, webinar, or meeting?
• Portfolio or Personal Branding: Are you showcasing your work or offering professional services?

By defining your goal, you can align the design, content, and call-to-action (CTA) with what you want visitors to do once they reach your landing page.

Pro Tip: Keep it simple. Avoid trying to accomplish too many things on one landing page. Having a single goal or call to action will make the page more focused and effective.

3. Choosing the Right Template or Starting from Scratch

Notion offers users a variety of templates that are easy to modify and can save you time in the creation process. However, you also have the option to design your landing page from scratch if you want complete control over every detail.

Steps:

• Choose a Template: Browse through Notion’s pre-designed templates or explore third-party websites for Notion landing page templates. These templates often come with pre-set sections such as hero banners, testimonials, and CTAs. They give you a professional starting point, reducing design time.
• Start from Scratch: If you prefer to create your landing page from the ground up, begin with a blank page in Notion and use blocks to add text, images, buttons, and more. This will give you more creative freedom but may take more time.

Pro Tip: Use a clean, minimalistic template with sections that you can easily modify. A cluttered landing page can confuse visitors, so prioritize simplicity.

4. Designing Your Landing Page Layout

A well-designed layout is crucial to making a lasting impression. Notion allows you to customize your page layout easily using columns, images, and text blocks.

• Hero Section: This is the top part of the page and should immediately capture attention. It should include a clear headline, a brief subheading, and a primary CTA.
• Feature Sections: Organize content into digestible blocks that highlight the benefits or features of your offer. Use Notion’s columns and toggle blocks to neatly display information.
• Social Proof: Include testimonials, reviews, or logos of partners or clients to establish trust and credibility.
• Final CTA: End the page with a final, clear CTA to drive conversions. It’s important to have multiple CTAs throughout the page to keep visitors engaged.

Tip: Keep your design minimalistic and use whitespace to ensure the page isn’t overcrowded. Notion allows you to customize each block’s size, so use this feature to make key sections stand out.

5. Crafting Compelling Copy for Maximum Impact

The copy on your landing page should effectively communicate your offer and persuade visitors to take the desired action. Great copywriting is both concise and action-oriented.

• Headline: This is the first thing visitors will see, so it should clearly state the value of your offer. Make it compelling and aligned with the visitor’s needs.
• Subheading: The subheading should offer more context or detail. It should complement your headline and further explain the benefit.
• Body Copy: Provide more information about your offer. Focus on solving your visitors’ problems and how your product/service can help. Use bullet points for clarity.
• Social Proof: Adding testimonials, client logos, or success stories can reassure visitors and build credibility.

Example:

• Headline: “Transform Your Business with Our Advanced Marketing Toolkit”
• Subheading: “Download our comprehensive guide to the most effective marketing strategies today!”
• Body Copy: “Learn how the top businesses are growing their audience and improving conversion rates with proven techniques.”

Pro Tip: Use a storytelling approach to engage visitors emotionally. A relatable story can enhance your message and make your offer feel more personal.

6. Incorporating Engaging Visuals

Visuals play an important role in keeping visitors interested and communicating your message more clearly.

• Images: Use high-quality, relevant images that illustrate the product or service you're promoting. You can showcase the product in use or display real-life scenarios.
• Icons: Use icons or illustrations to break up text and add emphasis. For example, use icons to represent the benefits of your service.
• Videos: If applicable, embed a short video that explains your offer or shows the product in action. Videos increase engagement and are more likely to convert visitors.
• Branding: Keep your visual elements consistent with your brand’s color scheme, fonts, and logo to maintain professionalism.

Tip: You can easily embed videos from YouTube or Vimeo by using Notion’s embed feature. This allows you to showcase your videos without having to upload them manually.

7. Building a Strong Call-to-Action (CTA)

A strong CTA is crucial to converting visitors into leads or customers. Your CTA should be compelling and action-oriented.

• Use Action Words: Use verbs like “Download,” “Get Started,” “Sign Up,” or “Reserve Your Spot.”
• Make It Stand Out: Choose a contrasting color for your CTA button so it grabs attention. You can also use Notion’s button block to create clickable CTA buttons.
• Positioning: Place your CTA strategically, such as in the hero section, middle of the page, and at the bottom of the page. The more visible your CTA, the better your chances of converting visitors.

Pro Tip: Add urgency to your CTA by using phrases like “Limited time offer” or “Only X spots left!”

8. Optimizing Your Landing Page for SEO

To drive traffic to your landing page, make sure it is optimized for search engines. While Notion is not primarily designed for SEO, you can still implement basic strategies to improve visibility.

• Title & Meta Description: Ensure your page has a clear, keyword-rich title and meta description. These will appear in search results and help improve click-through rates.
• Headings: Structure your content with headings and subheadings (H1, H2, etc.) to make it more scannable and SEO-friendly.
• Alt Text for Images: Add descriptive alt text to any images you include to improve image SEO and accessibility.

Tip: Use Super.so or similar services to add a custom meta description and other SEO features to your Notion page.

9. Sharing and Publishing Your Landing Page

Once your landing page is ready, it’s time to share it with your audience.

• Publish the Page: In Notion, make sure the page is set to public and shareable by adjusting the page’s sharing settings.
• Custom URL: While Notion pages have a default URL, you can use services like Super.so or Popsy to get a custom domain name for a more professional look.
• Promote the Landing Page: Share your page via email, social media, or ads to drive traffic.

Tip: Super.so allows you to add custom domains and advanced analytics, making it easier to track performance.

10. Tracking and Analyzing Performance

To understand how your landing page is performing, you’ll want to track key metrics like visitor count, bounce rate, and conversions.

• Google Analytics: Use tools like Super.so to integrate Google Analytics into your Notion landing page.
• Heatmaps: Consider using tools like Hotjar to see where visitors are clicking and how they’re engaging with your content.

Pro Tip: Regularly test different versions of your page (A/B testing) to see which design elements and copy drive the best results.

11. FAQ

1. Can I customize the layout of my Notion landing page?
Yes, Notion offers flexible customization options. You can drag and drop elements like images, text, buttons, and videos to create your ideal layout.

2. Is Notion good for SEO?
While Notion isn’t specifically designed for SEO, basic practices like keyword optimization, proper heading structure, and image alt text can improve your search engine visibility.

3. Can I use my own domain for a Notion landing page?
Notion doesn’t support custom domains directly, but you can use third-party tools like Super.so or Popsy to link a custom domain to your Notion page.