Creating a Modern Landing Page | Tips and Best Practices

In the digital world, your landing page is often the first point of contact with potential customers.

A modern, well-designed landing page can boost conversions and drive business growth by guiding visitors toward a specific action.

Whether you're promoting a product, gathering leads, or showcasing a service, creating a landing page that captures attention and encourages action is essential.

In this guide, we'll explore the best practices for creating a modern landing page that is not only visually appealing but also optimized for maximum conversions.

Table of Contents

1. Why Is a Modern Landing Page Important?
2. Set Clear Objectives
3. Choose the Right Design
4. Craft Compelling Headlines
5. Use Engaging Visuals
6. Write Concise and Persuasive Copy
7. Make the Call-to-Action Stand Out
8. Optimize for Mobile Devices
9. Implement Trust Signals
10. Test and Optimize Your Landing Page

1. Why Is a Modern Landing Page Important?

A modern landing page serves as the cornerstone of your marketing efforts. It’s designed to guide visitors toward a specific action, such as signing up, making a purchase, or downloading content.

A well-optimized landing page can improve conversion rates and provide a more engaging experience for your users. Modern landing pages:

• Provide a seamless user experience that fosters trust.
• Improve conversions by focusing on a single objective.
• Strengthen brand identity through professional design and clear messaging.

Creating a modern landing page isn’t just about aesthetics; it’s about delivering results.

2. Set Clear Objectives

Before diving into design, it's important to define the purpose of your landing page.

Whether it's lead generation, promoting a product, or offering a discount, your goal should dictate the structure and content of the page. Some common objectives include:

• Lead Generation: Collect emails, names, or other data.
• Product Promotion: Showcase a product with an option to purchase or learn more.
• Event Registration: Encourage sign-ups for webinars, conferences, or product launches.

Tip: Focus on one primary objective to avoid confusing visitors and improve the chances of conversion.

3. Choose the Right Design

A clean, modern design is crucial for a landing page that attracts and engages visitors. The design should align with your brand’s aesthetic, but it should also prioritize functionality. Best practices include:

• Minimalist Layout: Avoid clutter. Focus on the most important elements, such as your CTA, headline, and form.
• Whitespace: Use whitespace effectively to guide the eye and highlight key content.
• Bold Colors: Use contrasting colors for CTAs and headlines to make them stand out.
• Responsive Design: Ensure the landing page works across all devices.

Tip: Tools like GoDaddy, Wix, and Webflow offer customizable templates designed to help you create a modern landing page in minutes.

4. Craft Compelling Headlines

The headline is the first thing visitors see, and it determines whether they will stay or leave. A strong headline should be:

• Clear: Visitors should immediately understand the value of what’s being offered.
• Specific: Tailor your headline to your target audience and their needs.
• Benefit-Oriented: Highlight the outcome or benefits of taking action.

Examples:

• “Start Your Free Trial Today and Boost Your Productivity.”
• “Download Our Exclusive Guide to Mastering SEO.”

A compelling headline captures attention and encourages visitors to stay on the page.

5. Use Engaging Visuals

People process visuals faster than text, making images and videos essential elements of your landing page. High-quality visuals can:

• Convey your message quickly.
• Establish an emotional connection with the visitor.
• Illustrate the benefits of your product or service.

Ensure that your visuals are relevant and complement the copy. High-quality photos, infographics, and videos help convey professionalism and enhance the overall user experience.

Tip: Make sure your visuals are optimized for fast loading to avoid slowing down the page.

6. Write Concise and Persuasive Copy

Your copy should be focused, concise, and persuasive. Visitors should understand the value of your offer quickly. Key elements of good copy include:

• Short Paragraphs: Avoid long blocks of text. Keep it easy to skim.
• Bulleted Lists: Highlight key benefits or features using bullet points.
• Action-Oriented Language: Use persuasive language that encourages action (e.g., “Start Now” or “Get Access Today”).

Your copy should reinforce the message from the headline and guide the visitor toward taking action.

7. Make the Call-to-Action Stand Out

Your Call-to-Action (CTA) is the most important part of your landing page. It’s the action you want the visitor to take. A good CTA should be:

• Visible and Prominent: Place your CTA above the fold and make it stand out using bold colors.
• Action-Oriented: Use clear, concise language like “Get Started” or “Sign Up Now.”
• Enticing: Create urgency with phrases like “Limited Time Offer” or “Claim Your Discount.”

Tip: Make your CTA button large and clickable on both desktop and mobile devices.

8. Optimize for Mobile Devices

With the increasing use of smartphones and tablets, ensuring your landing page is mobile-responsive is crucial. A modern landing page must provide a seamless experience across all screen sizes.

Mobile Optimization Tips:

• Responsive Design: Ensure that elements adjust to fit mobile screens.
• Fast Load Times: Compress images and scripts to avoid delays.
• Mobile-Friendly Forms: Make sure forms are easy to complete on mobile devices.

Mobile optimization ensures that users have a great experience regardless of the device they’re using.

9. Implement Trust Signals

To increase credibility and trust with visitors, it’s important to include trust signals. These elements reassure visitors that your landing page is legitimate and that their information is safe.

• Testimonials and Reviews: Show feedback from previous customers.
• Certifications: Display relevant certifications or industry recognition.
• Privacy Policy and SSL: Include a privacy policy link and SSL badge to assure visitors that their data is secure.

Trust signals help build confidence and encourage visitors to take the desired action.

10. Test and Optimize Your Landing Page

Even after you create a landing page, the work isn’t done. To ensure optimal performance, it’s essential to test different elements. This is known as A/B testing.

Things to Test:

• Headlines and subheadlines
• CTA buttons and copy
• Color schemes and images
• Form fields and placement

Use tools like Google Analytics, Hotjar, or Optimizely to monitor the performance of your landing page and make data-driven decisions for further optimization.

Conclusion

Creating a modern landing page involves a combination of design principles, persuasive copy, and user-centered elements that work together to drive conversions.

By following the tips and best practices outlined in this guide, you can craft a landing page that captures attention, builds trust, and guides visitors toward taking meaningful actions.

FAQ

1. How long should my landing page be?

Keep your landing page concise but informative. Aim for a length that provides enough information to decide without overwhelming the visitor.

2. What tools can I use to create a modern landing page?

GoDaddy, Webflow, Wix, and Squarespace offer easy-to-use platforms for building landing pages with modern designs.

3. How often should I update my landing page?

Regularly review your landing page’s performance and make updates based on user feedback, A/B test results, and evolving business goals.

4. Is it necessary to have a form on my landing page?

Not always. If your goal is a purchase or subscription, a CTA might be enough. However, for lead generation, a form is typically necessary.

5. Can I use a video on my landing page?

Yes! Videos are highly engaging and can effectively communicate your message. Just ensure the video doesn’t slow down your page’s load time.