How to Create a High-Converting Divi Landing Page in Minutes

January 13, 2025

Landing pages are one of the most effective tools in your digital marketing arsenal.

Designed to achieve a single goal, whether it's capturing leads, driving sales, or promoting a product, they can make or break your online campaigns.

With Divi, one of the most powerful WordPress page builders available, creating a high-converting landing page becomes both easy and efficient.

This guide will walk you through the steps to create a captivating Divi landing page that not only looks stunning but also drives real results—all in just a few minutes!

Why Choose Divi for Landing Pages
Set Clear Goals for Your Landing Page
Choose the Right Divi Template
Craft a Compelling Headline
Add Engaging Visuals
Optimize Your Call-to-Action (CTA)
Streamline Your Form Fields
Add Trust Elements and Social Proof
Optimize for Mobile Devices
Test and Refine Your Page

1. Why Choose Divi for Landing Pages

Divi has revolutionized the way websites are built by offering an intuitive drag-and-drop builder and a suite of highly customizable templates. When it comes to landing pages, Divi stands out for several reasons:

Ease of Use: Divi's user-friendly interface allows you to build stunning pages without writing a single line of code.
Flexibility: Choose from a library of pre-designed templates or start from scratch—Divi gives you the freedom to create exactly what you envision.
Customization: Tweak every element, from fonts to colors to layouts, to align with your brand identity.
Responsive Design: Divi ensures your landing page looks perfect on all devices, including desktops, tablets, and smartphones.

Whether you're a seasoned designer or a beginner, Divi empowers you to create professional-looking landing pages quickly and efficiently.

2. Set Clear Goals for Your Landing Page

Before you start building your landing page, it’s crucial to define its purpose. Ask yourself:

What action do you want visitors to take?
Is the goal to collect email addresses, sell a product, or promote a service?

By having a clear goal in mind, you can design a focused and streamlined page that eliminates distractions and maximizes conversions.

Pro Tip: Stick to one goal per landing page. Avoid cluttering it with multiple offers, as this can confuse visitors and reduce conversions.

3. Choose the Right Divi Template

One of Divi’s biggest strengths is its library of pre-designed templates, specifically tailored for landing pages.

Steps to Choose and Customize a Template:

Go to the Divi Library and browse through the available layouts.
Select a template that aligns with your landing page goal and industry.
Import the template into your page and begin customizing.

Divi templates are designed to save you time while maintaining a professional appearance. You can easily update text, replace images, and tweak the design to suit your needs—all without starting from scratch.

4. Craft a Compelling Headline

The headline is arguably the most important element of your landing page. It’s the first thing visitors see, and it determines whether they stay or leave.

Tips for Writing an Effective Headline:

Highlight the benefits of your offer rather than just the features.
Keep it concise yet impactful.
Use action-oriented or emotional language to grab attention.

Example Headlines:

“Transform Your Business with Our All-in-One Solution!”
“Discover the Secrets to Doubling Your Leads in 30 Days!”

Remember, your headline sets the tone for the rest of your page. Make it count.

5. Add Engaging Visuals

Visuals play a critical role in enhancing the overall appeal of your landing page and guiding user attention. Divi’s builder allows you to add high-quality images, videos, and animations with ease.

Best Practices for Using Visuals:

Use a hero image that reflects your brand or product.
Incorporate short videos to explain your offer more engagingly.
Avoid using too many visuals that could slow down your page.

By striking the right balance, you can create a visually appealing page that keeps visitors engaged.

6. Optimize Your Call-to-Action (CTA)

The call-to-action (CTA) is the driving force behind any landing page. It tells visitors what to do next and encourages them to take action.

How to Create an Effective CTA:

Use action verbs like “Sign Up,” “Download,” or “Start Now.”
Ensure the button color contrasts with the rest of the page.
Place the CTA above the fold and repeat it in strategic locations.

Example CTA Button Texts:

“Get Started Today!”
“Claim Your Free Trial Now!”

Divi makes it easy to style buttons and test different designs for optimal results.

7. Streamline Your Form Fields

Forms are essential for collecting information, but lengthy forms can discourage users from completing them.

Streamlining Tips:

Only ask for necessary information (e.g., name and email).
Use multi-step forms if more details are required.
Add placeholder text to guide users on what to input.

With Divi’s form module, you can design sleek and minimalistic forms that encourage submissions.

8. Add Trust Elements and Social Proof

Building trust is key to boosting conversions. Add elements that show visitors your credibility.

Examples of Trust Elements:

Customer testimonials and reviews.
Trust badges or security seals.
Case studies or real-world success stories.

These elements reassure visitors that your brand is reliable and trustworthy.

9. Optimize for Mobile Devices

With a growing number of users browsing on mobile devices, your landing page must be mobile-friendly. Divi’s responsive design features make this simple.

Key Mobile Optimization Tips:

Ensure text is legible without zooming.
Use large, clickable buttons.
Optimize images for faster load times.

A seamless mobile experience can significantly improve engagement and reduce bounce rates.

10. Test and Refine Your Page

No landing page is perfect on the first try. Testing and optimization are crucial to achieving the best results.

What to Test:

Headlines: Which version resonates more with your audience?
Button Colors: Does a brighter color increase clicks?
Form Length: Do shorter forms result in higher submissions?

Use tools like Google Analytics, A/B testing, and heatmaps to gather insights and make data-driven improvements.

11. Conclusion

Creating a high-converting landing page with Divi is not only possible but incredibly easy. By leveraging Divi’s powerful tools and following these best practices, you can design a page that captivates visitors and drives results in minutes.

Ready to build your next landing page? Start today with Divi and watch your conversions skyrocket!

12. FAQ

1. What makes Divi a good choice for landing pages?

Divi offers an intuitive drag-and-drop builder, customizable templates, and responsive design, making it perfect for creating professional landing pages without any coding.