The Best Landing Page Designs You Can Learn From

Creating a powerful landing page can make all the difference in converting visitors into customers.

The best landing pages aren’t just visually appealing; they also prioritize user experience, clear messaging, and persuasive calls to action.

In this guide, we’ll highlight some of the most effective landing page designs and explain why they work so well, providing you with inspiration and practical tips to apply to your own landing page projects.

Table of Contents

1. Introduction
2. What Makes a Landing Page Design Great?
3. Top Landing Page Designs and Key Takeaways
4. Essential Elements for an Effective Landing Page
5. Best Practices for Designing Your Landing Page
6. Conclusion
7. FAQ

1. Introduction

Landing pages are single-purpose web pages crafted to persuade visitors to take a specific action, whether it’s signing up, making a purchase, or downloading a resource.

They’re optimized for conversions, designed to focus visitors on a single offer or goal.

By exploring some of the best landing page examples, you’ll discover the strategies and elements that help these pages convert, giving you a blueprint to improve your own landing page designs.

2. What Makes a Landing Page Design Great?

A great landing page is more than just eye-catching. It should be easy to navigate, have a clear call to action (CTA), and be designed with the target audience in mind. Some of the qualities of a high-performing landing page include:

• Concise, Clear Copy: The message should be simple.
• Strong Visuals: High-quality images or videos that highlight the product or service.
• Effective CTAs: Clear and compelling CTAs that drive action.
• Responsive Design: Optimized for both desktop and mobile devices.
• Fast Loading Speed: Quick load times to prevent bounce rates.

With these qualities in mind, let’s dive into some standout examples.

3. Top Landing Page Designs and Key Takeaways

a. Airbnb’s Hosting Page

• Overview: Airbnb’s landing page for prospective hosts focuses on enticing users to list their property.
  
  The headline “Earn money as an Airbnb host” grabs attention with a promise, and the design features clean visuals and a simple form to estimate earnings.
• What Works:
  • Interactive Earnings Calculator: Users can immediately see potential earnings, making the offer more tangible.
  • Minimalist Design: The layout is clean and free from distractions, keeping users focused on signing up.
  • Social Proof: Testimonials from successful hosts add credibility.
• Takeaway: Use an interactive element, such as a calculator, to help visitors visualize the benefits of your product or service.

b. Shopify’s “Start a Business” Page

• Overview: Shopify’s landing page for new users emphasizes simplicity and user empowerment. With the headline “Bring your idea to life,” it encourages users to start their e-commerce journey.
• What Works:
  • Clear, Action-Oriented CTA: The CTA, “Start free trial,” is prominent and repeated at multiple points.
  • Short, Benefit-Driven Copy: Shopify briefly explains what users can achieve, appealing to entrepreneurial aspirations.
  • Trust Signals: Customer testimonials, brand logos, and a brief overview of features build credibility.
• Takeaway: Keep your landing page copy short and focused on benefits, and use strong trust signals to assure users.

c. Slack’s “Why Slack?” Page

• Overview: Slack’s landing page targets businesses by highlighting productivity benefits and showing how teams can communicate more effectively using their platform.
• What Works:
  • Compelling Headline: “Make work simpler, more pleasant, and more productive” immediately tells users how Slack can help them.
  • Concise Visual Storytelling: Images and icons illustrate Slack’s functionality, reducing the need for lengthy explanations.
  • Customer Stories: Case studies and testimonials reinforce Slack’s credibility and provide relatable use cases.
• Takeaway: Use customer stories and case studies to showcase real-world benefits and foster trust.

d. Squarespace’s Website Builder Page

• Overview: Squarespace’s landing page for website building showcases beautiful templates and focuses on the ease of building a website.
• What Works:
  • Stunning Visuals: Images of template designs help visitors visualize their future website.
  • Focus on Simplicity: The page emphasizes the ease of creating a website, appealing to beginners.
  • Dynamic CTA: With a CTA like “Get Started,” the page encourages visitors to take immediate action.
• Takeaway: Showcase product visuals to help users imagine the possibilities and reduce perceived complexity.

e. Netflix’s Sign-Up Page

• Overview: Netflix’s landing page aims to convert visitors into subscribers, with a focus on the ease of canceling anytime.
• What Works:
  • Simple Form Field: A single email field gets users started with minimal effort.
  • Reassurance Copy: Phrases like “Cancel anytime” reduce perceived risk, making it easy for users to try the service.
  • Bold CTA: “Get Started” is simple and inviting, reducing friction in the sign-up process.
• Takeaway: Use reassurance copy to reduce user hesitation and provide an effortless path to conversion.

4. Essential Elements for an Effective Landing Page

Headline

Your headline should capture attention and make it clear what your landing page offers. Keep it concise, benefit-driven, and aligned with your visitors’ needs.

Visuals

High-quality images, videos, or illustrations are crucial for showcasing your product or service and establishing an emotional connection with visitors.

Clear CTA

A strong CTA is essential for converting visitors. Make your CTA stand out with a bright color, and use action-oriented language, like “Get Started Now” or “Try Free.”

Social Proof

Customer testimonials, case studies, and reviews add credibility, showing visitors that others have benefitted from your product.

Minimal Navigation

To keep users focused on your offer, reduce navigation options. Limit distractions by removing unnecessary links and focusing on a single goal.

5. Best Practices for Designing Your Landing Page

a. Keep It Simple

Focus on one key message and a single CTA to avoid overwhelming visitors. Use a clean design to guide them towards the action you want them to take.

b. Optimize for Mobile

With the majority of users visiting websites on mobile devices, ensure that your landing page is responsive and offers a seamless experience on all screens.

c. Use A/B Testing

To find out what works best, try A/B testing different elements like headlines, CTAs, and images. Data-driven insights can help you optimize for higher conversions.

d. Speed Matters

A slow-loading landing page can deter visitors. Use compressed images, clean code, and fast-loading design to retain visitors and improve conversions.

6. Conclusion

An effective landing page design is all about understanding your audience and crafting a focused, compelling experience that drives action.

By taking inspiration from the best landing page designs, you can incorporate proven strategies—like strong CTAs, powerful visuals, and social proof—into your own pages.

Whether you’re building a landing page to collect leads, drive purchases, or promote a product, implementing these design principles can help you create a page that not only looks great but also delivers results.

7. FAQ

Q1: How many CTAs should a landing page have?
A: Ideally, a landing page should have one primary CTA to keep users focused. However, you can repeat this CTA in different sections if the page is long.

Q2: Should I use long or short copy on my landing page?
A: It depends on your target audience and product. Generally, shorter copy works better for low-cost products, while more detailed copy can be useful for high-ticket items.

Q3: What’s the best way to test my landing page’s effectiveness?
A: Use A/B testing to experiment with different elements, such as headlines, images, and CTAs. Track conversions, bounce rates, and time on the page to measure performance.

Q4: How important are visuals on a landing page?
A: Visuals are critical, as they help visitors quickly understand your product or service. High-quality images or videos enhance credibility and make your page more engaging.