8+ Best Black Friday Landing Pages in 2024 (Most Viewed)

As Black Friday 2024 approaches, businesses prepare for one of the year’s most crucial shopping events. With countless deals and offers, standing out is more important than ever.

On November 29th, both online and physical stores will compete to capture the attention of eager shoppers, and landing pages will play a critical role in converting visitors into buyers.

From updating Websites to fine-tuning SEO and running A/B tests, companies are gearing up to ensure their Black Friday sales strategies are flawless. Now is the perfect time to enhance your landing pages and create a captivating, high-converting experience for your audience.

In this article, we’ll showcase the most viewed Black Friday landing pages of 2024—examples that didn’t just attract visitors but turned them into loyal customers.

Whether you’re offering online courses, retail products, or digital services, you’ll find inspiration and actionable tips to optimize your landing pages and drive sales this Black Friday season. Let’s dive in!

Table of Contents

1. ThemeForest
2. Tony Robbins
3. Matalan
4. Target
5. EngageBay
6. I Create Art
7. Hostinger
8. RafflePress
9. Canine Principles

1. ThemeForest

ThemeForest has unveiled a bold, three-part promotion for Cyber Week, labeling it their "biggest sale yet" with discounts as high as 60%. The sale is highlighted in strategic areas:

• Upper right: Offers key details and grabs initial interest.
• Center: Features the main banner, the visual centerpiece of the promotion.
• Bottom: Reminds viewers of the discounts as they scroll.

In the middle of the page, the main banner shines. It’s colorful and sleek, immediately catching the viewer’s eye without veering into flashy territory. The design feels modern and energetic, effectively stirring excitement for the sale.

To spotlight the discount percentage, ThemeForest has chosen a bold and pastel peach color. This choice effectively draws attention without overwhelming the viewer, adding a subtle highlight to the page that aligns with the site’s overall style.

2. Tony Robbins

Tony Robbins’s latest holiday marketing campaign kicks off with a captivating hero image that establishes a warm and inviting atmosphere on his landing page.

This striking visual is complemented by an interactive quiz, encouraging visitors seeking guidance to take their first step toward personal growth.

By integrating this feature, Robbins successfully enhances user engagement, promoting longer site visits and improving conversion rates.

The campaign's messaging resonates with Robbins's core mission of empowering individuals.

He invites visitors to delve into solutions designed to help them “master every area of their lives.

This focused approach is supported by clear, user-friendly product pages that direct users to dedicated landing pages, each adorned with bold messaging and visually appealing designs that reflect the essence of his brand.

3. Matalan

Matalan’s Black Friday landing page captures attention with a sleek background and striking white and red typography, effectively conveying a sense of urgency and excitement. The prominent headline, “Black Friday Sale Event up to 50% off,” serves to immediately engage customers, drawing them into the promotional offerings.

• Clear Navigation: The page features a straightforward navigation structure, allowing shoppers to easily find deals across various categories, including Men, Women, Kids, and Homeware.
• Balanced Design: It strikes a perfect balance between simplicity and functionality, effectively showcasing both online and in-store promotions.
• User-Friendly Experience: The clean design and intuitive layout enhance the user experience, encouraging visitors to explore the available deals and take action.

Overall, Matalan's thoughtful design elements create an engaging and efficient shopping environment for customers during the Black Friday event.

4. Target

Target has rolled out its latest Black Friday sale with a bold black banner that prominently announces the deals. While the initial message piques interest, it holds back specific details, building anticipation for shoppers.

• Varied Discounts: As users scroll down the page, they discover a range of categories featuring different discount options, either as a percentage off or a fixed dollar amount. This strategy effectively communicates a sense of abundance, making it clear that there are numerous options available.
• Elegant and Simple Design: Target’s design emphasizes clarity and elegance, creating a visually appealing experience that enhances navigation and user engagement.

Overall, the combination of an eye-catching design and diverse discount offerings positions Target as a prime destination for Black Friday shoppers, inviting them to explore the available deals.

For the latest updates and more information about Target’s Black Friday promotions, you can visit their official website.

5. EngageBay

EngageBay’s landing page unifies Black Friday, Cyber Monday, and Christmas promotions under the “Holiday SaaS Deals 2024” campaign, delivering a clear message with a compelling “40% off lifetime” offer. Visitors are encouraged to sign up for early notifications, creating exclusivity and anticipation. With direct messaging like “Market better. Sell faster. Support smarter,” the page keeps the focus on core benefits, making it highly effective for conversions.

Key Highlights:

• Unified Campaign: Combines Black Friday, Cyber Monday, and Christmas promotions.
• Clear Messaging: “Holiday SaaS Deals 2024” title keeps messaging streamlined.
• Compelling Offer: “40% off lifetime” discount draws attention.
• Email Capture: Encourages sign-ups for exclusivity and anticipation.
• Focused Benefits: Clear, direct messaging resonates with the target audience.

EngageBay’s landing page utilizes a unified holiday promotion, concise benefit-driven messaging, and an engaging discount strategy to maximize holiday conversions effectively.

6. I Create Art

I Create Art is a vibrant online art school celebrating the holiday spirit for kids and adults alike. Their 2024 Black Friday campaign features new art course boxes perfect for gifting, along with themed bundles, single-box courses, and exclusive subscription discounts.

A lively countdown timer to Christmas enhances the festive atmosphere, while bright colors highlight their special deals. The cheerful red, green, and yellow palette invites creativity, and visitors must enroll to purchase courses, making the “Create Account” button prominent.

Key Highlights:

• Festive Atmosphere: Engaging online art school for all ages.
• 2024 Black Friday Campaign: Showcases new art course boxes for gifting.
• Exciting Discounts: Themed bundles and holiday-themed boxes are available.
• Countdown Timer: Adds to the festive ambiance.
• Eye-Catching Deals: Bright colors highlight Black Friday and Cyber Month offers.
• Playful Design: A cheerful color palette invites creativity.
• Enrollment Process: Visitors must create an account to purchase courses.

I Create Art is not just an art school; it's a vibrant community that captures the joy of creativity during the holiday season. With its 2024 Black Friday campaign, it invites everyone to explore their artistic side through festive course offerings and a welcoming online environment. The straightforward enrollment process ensures a seamless start to their creative journey.

7. Hostinger

Hostinger’s Black Friday landing page showcases a modern design with an impressive offer of up to 79% off on hosting and website builder services. The bold headline declares it the “Biggest Ever Black Friday Sale,” creating excitement and exclusivity. Key benefits like a free domain, easy website migration, and 24/7 support are highlighted, enhancing the value proposition. A countdown timer adds urgency, prompting immediate action, while the strategically placed call-to-action (CTA) button and a reassuring 30-day money-back guarantee ensure customer engagement and confidence.Key Highlights:

• Sleek Design: Modern layout enhances user experience.
• Massive Discounts: Offers up to 79% off on hosting and website services.
• Exciting Headline: “Biggest Ever Black Friday Sale” creates urgency.
• Clear Benefits: Features like a free domain and 24/7 support are highlighted.
• Countdown Timer: Adds urgency and encourages immediate action.
• Prominent CTA: Strategically placed call-to-action button for visibility.
• Money-Back Guarantee: A 30-day policy boosts customer confidence.

Hostinger’s Black Friday landing page effectively combines an attractive design with compelling offers and clear benefits, making it a powerful tool for attracting and converting potential customers during the holiday season. The strategic use of urgency and visibility ensures that visitors are informed and motivated to take action.

8. RafflePress

RafflePress is a versatile WordPress plugin for creating contests and giveaways, ideal for promotional campaigns. The website prominently features a special offer banner with a countdown timer, conveying urgency and enhancing user experience.For Black Friday 2024, RafflePress is offering a 70% discount on all plans, clearly shown on their pricing page. This makes it easy for potential customers to seize the opportunity for a lifetime membership at a reduced rate, with limited-time offers that encourage immediate action.Key Highlights:

• Dynamic Tool: RafflePress is perfect for contests and giveaways.
• Urgent Offers: A prominent banner with a countdown timer enhances urgency.
• User-Friendly Design: Easy access to promotions and coupon claiming process.
• Attractive Discounts: Black Friday 2024 offers a 70% discount on all plans.
• Clear Pricing Visibility: Reduced prices are prominently displayed.
• Lifetime Membership Opportunity: Unique chance to secure lifetime access.
• Encourages Action: Limited-time offers to create excitement for immediate engagement.

RafflePress effectively combines an appealing design with compelling offers to attract users during promotional periods. Their clear communication of discounts and urgency not only enhances the user experience but also motivates potential customers to take action and explore the benefits of their plugin.

9. Canine Principles

Canine Principles, an online dog training school, effectively captures holiday interest with its Black Friday landing page. They offered 50% and 30% course discounts using a themed “Blackdog” code, plus a choice of three free courses to boost sign-ups. The page also includes testimonials and links to their social media and community, adding trust and engagement.Key Highlights:

• Holiday Discounts: 50% and 30% off on select courses.
• Themed Discount Code: Branded as “Blackdog” for brand alignment.
• Free Courses: Choice of three free courses to encourage sign-ups.
• Trust-Building Elements: Includes customer testimonials and social media links.

Canine Principles’ Black Friday landing page uses strategic discounts, themed branding, and trust-building elements to engage visitors. This approach enhances customer confidence and interest in their dog training programs.

Conclusion

The Best Black Friday landing pages of 2025 exemplify the perfect blend of design, functionality, and customer engagement. By leveraging compelling visuals, clear calls to action, and optimized user experiences, these brands have successfully captured the attention of millions during one of the busiest shopping seasons of the year.

The strategies employed by these top-performing pages not only drive traffic but also enhance conversion rates, proving that a well-crafted landing page is essential for success in today’s competitive retail landscape.

As we continue to see shifts in consumer behavior and technology, staying ahead with innovative designs and marketing tactics will be vital for brands aiming to make an impact on future Black Fridays. Explore these successful examples and consider how you can apply their insights to elevate your landing page strategy this holiday season.